BASF Growth Day 2.0Getting through tough times together
July 13, 2020       11:00AM – 3:15PM GST time (GMT + 4)
At BASF, we create chemistry for a sustainable future. As an active partner to industry in the Middle East and Egypt, we are excited to invite you, our customer, to our "Growth Day 2.0: Getting through tough times together" to ensure that we continue to meet your current and future needs.

This event allows you to get a virtual overview of our products, solutions and technology portfolio. It’s a digital conference with booths representing the different segments that we serve. It offers exclusive networking opportunities with our teams from across the Middle East, Europe, North America and Africa, through live chats and keynote presentations on growing together in a post-Covid-19 world.

At BASF, we aim to put the customer at the center of what we do. Since it is challenging to meet in person, we are keen to show you virtually what we are doing to support you and your business. We want Growth Day 2.0 to be a springboard for discussing partnerships with our strategically important customers and are looking forward to meeting with new, potential partners for success.


Monday July 13, 2020

11:00 AM

Welcome and Introduction

Dr. Udo Huenger
Vice President Market Area Middle East & Egypt, BASF

Naji Masri
Head of Market Development, Distribution Management & Digitalization, BASF

11:15 AM

BASF Business Performance and Strategy: Being the leading chemical company for our customers

Dr. Katja Scharpwinkel
President EMEA, BASF

11:45 AM

The petrochemical and chemical industry in the Gulf region and the impact of Covid-19

Dr. Abdulwahab Al Sadoun
Secretary General, Gulf Petrochemicals and Chemicals Association (GPCA)

12:15 PM

Coronavirus impact on the economies in the Middle East, Egypt, & Africa

Khatija Haque
Chief Economist and Head of Research, Emirates NBD

12:45 PM

Resilience… and growth

Shelly Trench
Managing Director and Partner, Boston Consulting Group

01:15 PM

COVID-19’s impact on logistics in the region

Tom Anneberg
Head of Business Development, DP World

01:45 PM

An overview on BASF’s top digitalization initiatives

Andreas Gietl
Senior Vice President of Digitalization for Businesses, BASF

02:15 PM

Sustainability as a catalyst for growth

Astrid Palmieri
Sustainability Coordinator Europe, BASF

2:45 PM

BASF in emerging markets: growing together

Laurent Tainturier
Senior Vice President Emerging EMEA, BASF

Business Units Participating in the Virtual Exhibition

As a delegate you are able to visit the virtual exhibition stands from our business units. In the stands you can chat with our experts, attend semi-live webinars and panel discussions, and download the latest product information.

  • Agricultural Solutions
  • Animal Nutrition
  • Automotive Refinish Coatings Solutions
  • Dispersions, Resins & Additives
  • Fuel and Lubricant Solutions
  • Gas Treatment
  • Home Care and I&I Cleaning
  • Human Nutrition
  • Mining Solutions
  • Performance Materials
  • Personal Care Chemicals
  • Plastic Additives
  • Process Catalysts
  • Refining Catalysts
  • Surface Treatment 

Participating offices and Services

  • United Arab Emirates
  • Saudi Arabia
  • Egypt
  • Iran
  • Supply Chain

Why Attend?

  • Join virtually from the comfort of your office or home, while avoiding traveling time and cost. Speak, share and communicate with us, while respecting social distancing. Be the first in the region to enjoy a full virtual BASF customer event.
  • Engage and network with BASF representatives from across the Middle East, Egypt, Europe, Africa, and North America through interactive and intuitive chat capabilities.
  • There is also the possibility to visit our virtual offices in the UAE, Saudi Arabia, Egypt and Iran and to talk to our supply chain experts!
  • Accelerate your readiness for ‘the day after’ the global pandemic by attending key notes on the business outlook in the Middle East and Egypt region; trends affecting the regional chemical industry; and updates on BASF strategy and approach on sustainability and digitalization.

Frequently Asked Questions

Your login details will be emailed to you ahead of the event. You can use these details to access the online event.
You will be able to engage with subject matter experts from the different BASF business units as well as your dedicated country teams. Please visit the live sessions as well as the interactive exhibition booths in the expo hall.
No. You do not need to download or install any software to participate. You only need to have access to the internet.
Yes, you can log in from any device as long as it is connected to the Internet.
This is an online event. You do not have to travel to any specific location. You can participate anywhere that you have Internet access. The event is accessible from desktop, mobile and tablet devices.
Yes. We will have a cart for you! You can add all of the documents and videos available in the different exhibition stands to the online cart and then email them to yourself or share items with colleagues and friends by simply entering their email.
Absolutely. We are counting on you to invite others! Help us spread the word. You can simply share the link to this page, and they can register at their convenience.